There are many factors that affect one’s ranking on Google Search. Google Ranking can be classified into two types. They are the On-Page SEO Factors and Off-Page SEO Factors. It is commonly known that the Search engine Algorithm is changed by Google a minimum of 200-500 times per year. This makes us question, what strategies or techniques can be applied to get a better Ranking in Google. Here’s the following answer.
Google ranking is the process by which Google determines the relevance and authority of a web page or website in relation to a particular search query or keyword. When a user enters a search query, Google’s algorithm goes through a process to find and rank web pages that match the query.
Google Rankings Factors
Permalink or commonly known as the URL plays an important factor in getting a better Google ranking. The use of unrelated or disparate words must be avoided on Permalink. It should be short and simple as possible and one should also not use the stop words such as but, and, being, an, are, etc in the URL.
The role played by the Keyword on the SERPs is vital and it cannot be avoided or separated from the SEO part. Higher results cannot be achieved if one does not target keywords that relate to your niche. The target must be remembered but one must also keep in mind about it not be overused. The average keyword should be used around 2.5% – 5%. The words also must not be repeated in the heading tags, permalink, description, the title more than 3 times.
- Internal Links
They are hyperlinks that target the same domain in which the domain link of the source exists. This helps search engines to guide your internal pages. A better result can be achieved through the use of keywords. Hyphenated names can be used but they should not take too much space and they should have two or three hyphens only.
- Outgoing Links
The links should be used only on trusted sites. To avoid the page flow with the outgoing links one must use the `no follow’ tag. It should be related to the link page’s topic. Site demotion will be the result if one gets linked to a bad neighborhood.
- Freshness of Page
The freshness of a page can be considered the most domain factor because search engines welcome and love the contents which are fresh. The results are better if it is new, so they must be regularly updated.
- Article Length
The long articles or texts are liked by all the search engines and Google. But one must keep in mind that only a good quality article is liked and appreciated and not just any random lengthy article. A quality article is that in which it has good text, images, or relevant videos. A quality article with a minimum of 600 words covering related and fresh topics and mentioning links, and sites are appreciated.
- Frequency of Content Change
It is always good to update your content, but changing the same content too often is a bad SEO decision. Update it, but do not change it too frequently.
- Frames must be avoided
Usually, Frames do not affect your ranking in the Google search engine, but they could feel the spidering problem. So it must be handled with extra care and precaution.
- Heading Tags
Heading Tags such as H1, H2, H3, H4, H5, and H6 must be used in a proper and correct way. H1 is considered as the most important tag followed by the H2 and H3 and H1 tag must not be used more than once on a single page whereas the other tags can be used often.
- Over Optimization Penalty
The search engine may apply an over-optimization penalty if one uses the following reasons the H1 tag being used many times, repetition of high keywords, etc. So, play smartly with SEO.
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