Best Native Ads Platforms: Native advertising has become an integral part of digital marketing strategies, offering a less intrusive and more engaging way to reach target audiences. With the rise in popularity of native ads, there is a growing need for effective native advertising platforms that can help businesses connect with their audience in a seamless and targeted manner. In this comprehensive guide, we will explore the top native ad platforms available in the market, their key features, pros and cons, and pricing models to help you make an informed decision. So, let’s dive in and discover the best platforms for running native ads.
Why Native Advertising Platforms Matter
Before we delve into the top native ads platforms, let’s understand why these platforms are essential for businesses looking to leverage the power of native advertising.
Less Intrusive and More Engaging
Native ads are designed to blend in with the surrounding content, making them less intrusive and more likely to be engaged with by users. Unlike traditional banner ads or pop-ups, native ads seamlessly integrate with the user experience, providing a more natural and organic advertising approach.
Precise Targeting Capabilities
The success of any advertising campaign lies in reaching the right audience. Native advertising platforms offer advanced targeting capabilities, allowing businesses to reach specific demographics, locations, and interests. By placing ads on sites where the target audience is already engaged, businesses can maximize their marketing results.
Seamless Integration with Content
Native ads are designed to match the look and feel of the website or app they appear on. This seamless integration with the content environment enhances user experience and increases the chances of ad engagement. By blending in with the native content, native ads appear more trustworthy and relevant to the users.
Comprehensive Analytics and Insights
To optimize the performance of native ad campaigns, it is crucial to have access to detailed analytics and insights. Native advertising platforms provide valuable data on ad views, clicks, keywords, and ad groups. These insights enable businesses to make data-driven decisions and refine their advertising strategies for better results.
Extensive Publisher Network
Native advertising platforms often have direct integrations with leading publishers, giving businesses access to a wide range of high-quality websites and apps. By leveraging these partnerships, businesses can extend their reach and connect with their target audience on platforms where they are most active.
Custom Reports and Recommendations
To further enhance the effectiveness of native ad campaigns, many native advertising platforms offer custom reports and recommendations. These insights help businesses gain a deeper understanding of their ad performance and provide recommendations for optimizing their campaigns. By leveraging advanced technology, these platforms empower marketers to achieve their ad objectives more effectively.
Stringent Quality Policy
Maintaining the quality of ads and publishers is crucial for the success of native advertising. The top native advertising platforms prioritize the quality of ads and publishers, ensuring that businesses can create high-quality native ads that resonate with their audience.
Best Native Ads Platforms Available In The Market
1. Taboola
Taboola is a leading native advertising platform that connects advertisers with a wide range of publishers, enabling them to reach new audiences effectively. Taboola’s native ads appear as recommended content, seamlessly blending with the native environment and increasing user engagement.
Key Features of Taboola
- Truly Native Ad Formats: Taboola’s native ads blend seamlessly with the surrounding content, providing a non-disruptive and natural user experience.
- Extensive Publisher Network: Taboola partners with top publishers, giving advertisers access to premium ad placements and increasing brand exposure.
- Flexible Ad Formats: Taboola offers a variety of ad formats, including standard banner ads, carousel ads, video ads, and more, providing options to suit different campaign goals.
- Advanced Targeting Capabilities: Taboola allows businesses to target their ads based on interests, demographics, and even location, ensuring that ads reach the most relevant audience.
- Detailed Reporting: Taboola provides detailed reports on native ad performance, offering insights into views, clicks, and other key metrics.
Pros of Using Taboola
- A strong ad network with partnerships with top publishers.
- Responsive customer support to assist with campaign management and optimization.
- Premium ad and video placements for increased brand exposure.
Cons of Using Taboola
- The user interface may need improvement for better usability.
- The ad creation process can be slower compared to other native advertising platforms.
Pricing
Taboola follows a Cost-Per-Click (CPC) pricing model, where advertisers pay for the number of clicks their ads receive based on their budget.
2. Outbrain
Outbrain is a leading programmatic native advertising platform that helps marketers reach their target audiences with relevant content. With Outbrain, marketers can plan, create, and measure the performance of their native advertising campaigns effectively.
Key Features of Outbrain
- Extensive Publisher Network: Outbrain partners with top publisher sites worldwide, offering optimum exposure to your campaigns and ensuring that your ads reach a wide audience.
- Outbrain Amplify: Outbrain Amplify allows advertisers to choose their budget and pay for clicks until they reach their cap, providing more control over campaign spending.
- Flexible Ad Formats: Outbrain offers a range of native advertising formats, including standard, carousel, opt-in videos, clip ads, and Outstream ads, allowing you to choose the format that best suits your campaign goals.
- Zemanta: Outbrain’s native Demand Side Platform (DSP), Zemanta, helps brands target and deliver their message to the right people at the right time, increasing the effectiveness of native ad campaigns.
Pros of Using Outbrain
- User-friendly interface, making it easy to navigate and manage campaigns.
- Diverse targeting options for reaching specific audiences.
- Extensive outreach with top publishers and leading niches.
- Stringent quality policy for publishers and ads, ensuring high-quality placements.
- Custom recommendations on creatives to optimize campaign performance.
Cons of Using Outbrain
- Ad formats are not as customizable compared to other native advertising platforms.
- Limited control over where ads are placed within the publisher network.
Pricing
Outbrain uses a Cost-Per-Click (CPC) pricing model, where advertisers pay for the number of clicks their ads receive based on their budget.
3. Yahoo Gemini
Yahoo Gemini is a native advertising platform that allows advertisers to place ads on Yahoo’s advertising network. The platform serves ads in an integrated and seamless experience, providing users with the most relevant and useful information possible.
Key Features of Yahoo Gemini
- Extensive Ad Network: Yahoo Gemini’s native ads are displayed on Yahoo’s extensive ad network and partner sites, including Yahoo’s homepage, My Yahoo, ABC News, ESPN, and Apple News, among others.
- Responsive Ad Formats: Ads on Yahoo Gemini adapt automatically to the device, whether it’s a tablet, mobile, or computer, ensuring a consistent and engaging user experience.
- Advanced Targeting Capabilities: Businesses can use Yahoo Gemini to target ads to specific demographics, interests, and even locations, enabling them to reach their desired audience effectively.
- Various Ad Formats: Yahoo Gemini offers a range of ad formats, including native stream, billboard, carousel, video, image, and text-based ads, providing flexibility in ad creation.
- Comprehensive Reporting: Yahoo Gemini provides detailed reports on your native ad performance, giving you insights into views, clicks, keywords, ad groups, and ads.
Pros of Using Yahoo Gemini
- One of the most cost-effective native advertising platforms.
- Low competition compared to other platforms, resulting in higher ad visibility.
- High-quality leads and increased brand exposure.
- Stringent quality policy for publishers and ads, ensuring ad placements in premium environments.
- Custom recommendations based on audience interests and behaviors.
Cons of Using Yahoo Gemini
- The user interface can be clunky and less intuitive compared to other platforms.
- Customer support may not be as responsive as desired.
Pricing
Yahoo Gemini, like most native advertising platforms, allows you to set a maximum budget for clicks, and you will be charged based on the number of clicks your ads receive within that budget.
4. RevContent
RevContent is a native advertising platform that emphasizes high-quality ads and authentic results. With an intuitive platform, RevContent aims to provide a seamless user experience while delivering impactful messages to the audience.
Key Features of RevContent
- Native Ad Integration: RevContent’s native ads blend seamlessly with publishers’ content, ensuring a high-quality and non-disruptive user experience.
- Direct Publisher Integrations: RevContent has direct and exclusive partnerships with leading media outlets such as CBS, Microsoft, History.com, and NASDAQ, ensuring premium ad placements.
- Granular Targeting Options: RevContent offers granular targeting options, allowing brands to reach their target audiences with precision and achieve optimum results.
- Dedicated Account Management: RevContent provides dedicated account management to help businesses make the most of their native ad campaigns.
- Real-time Insights: RevContent offers real-time insights on native ad campaigns, providing valuable data to optimize campaign performance.
Pros of Using RevContent
- Real-time insights on native ad campaigns for data-driven decision-making.
- Easy-to-use native advertising platform, even for beginners.
- Responsive customer support to assist with campaign management and optimization.
Cons of Using RevContent
- The platform requires a minimum daily budget, which may not be suitable for all businesses.
- Scaling up ad campaigns can be challenging within the platform.
Pricing
RevContent, like most native advertising platforms, uses a Cost-Per-Click (CPC) pricing model, where advertisers pay for the number of clicks their ads receive within their budget.
5. Sharethrough
Sharethrough is a native advertising platform that helps brands reach consumers through high-quality native ads. With Sharethrough, brands can place banner ads and video ads on premium environments across various verticals, ensuring maximum exposure and engagement.
Key Features of Sharethrough
- Native Ad Integration: Sharethrough’s native ads seamlessly integrate with publishers’ content, providing a high-quality and native ad experience for users.
- Direct Publisher Integrations: Sharethrough’s direct publisher integrations help reduce the cost of native ads by removing reseller fees, and ensuring efficient ad placements.
- Advanced Targeting Options: Sharethrough offers granular targeting options, allowing brands to reach their target audiences with precision and achieve optimum results.
- Beyond Regular Devices: Sharethrough goes beyond regular devices to target consumers on the street and on Connected TV, expanding the reach of native ad campaigns.
- Premium Inventory: Sharethrough partners with top publishers and has better match rates compared to other networks that depend on resold inventory, ensuring premium ad placements.
Pros of Using Sharethrough
- Responsive customer support to assist with campaign management and optimization.
- GreenPMPs to reduce the carbon footprint and promote sustainable advertising practices.
- Connects advertisers to premium publishers, ensuring high-quality ad placements and increased visibility.
Cons of Using Sharethrough
- Lacks audience segmentation capabilities compared to other native advertising platforms.
- Data export features may need improvement for more comprehensive analysis.
Pricing
Sharethrough’s pricing model is based on the number of clicks your ads receive and your advertising budget, following the industry-standard Cost-Per-Click (CPC) model.
6. TripleLift
TripleLift has emerged as one of the best native advertising platforms, providing an effective and user-friendly interface to connect advertisers and publishers. TripleLift prioritizes the quality and aesthetics of ad creative, enabling brands to deliver impactful messages to their audience.
Key Features of TripleLift
- Computer Vision Technology: TripleLift uses computer vision technology to assess the most important elements of ads and generate tailored native placements, capturing users’ attention effectively.
- Predictive Modeling: TripleLift’s advanced predictive modeling allows deeper insights into the audience, helping create targeted audience segments for more effective ad delivery.
- Dynamic Templating: TripleLift’s dynamic templating renders native ads in real-time, ensuring they blend seamlessly with their environment and provide a consistent user experience.
- Multiple Ad Formats: TripleLift allows the integration of 2D, 3D, and video ads, as well as brand overlays, providing flexibility in ad creation and delivery.
- Extensive Publisher and DSP Partnerships: TripleLift partners with top Demand Side Platforms (DSPs) and publishers, including CNN, USA Today, The New York Times, BBC, eBay, Verizon Media, Adobe, and more, ensuring broad reach and premium ad placements.
Pros of Using TripleLift
- Easy-to-navigate platform, suitable for both beginners and experienced advertisers.
- Previews of native ads, allow advertisers to visualize their ad placements.
- Ads are formatted perfectly for all devices, ensuring a consistent user experience.
- Extensive network of publishers and DSPs, increasing the reach and visibility of ads.
Cons of Using TripleLift
- The analytics offered may not be as comprehensive compared to other native advertising platforms.
Pricing
TripleLift uses a Cost-Per-Click (CPC) pricing model, where advertisers pay for the number of clicks their ads receive within their budget.
Wrapping It Up
Native advertising platforms play a crucial role in helping businesses leverage the power of native ads to reach their target audience effectively. In this comprehensive guide, we explored the top native ad platforms available in the market, including Nativo, Outbrain, Yahoo Gemini, Sharethrough, Taboola, RevContent, and TripleLift. Each platform offers unique features, targeting capabilities, and pricing models, allowing businesses to choose the platform that best suits their needs and objectives. By utilizing these native advertising platforms, businesses can create engaging, non-intrusive, and highly targeted ad campaigns that resonate with their audience and drive better results. So, take the plunge and start running your native ads on the top native advertising platforms to unlock the full potential of your digital marketing strategies.
