Integrations for Blackbaud software such as Raiser’s Edge NXT undergird fundraising in ways that can smooth out nonprofit workflows and promote supporter engagement. Here are four leading cloud integration for nonprofits solutions that empower any organization to make the most of an investment in nonprofit data software.
Email Marketing Integrations
Constituent or donor contact information does not have to stay siloed in The Raiser’s Edge or other Blackbaud software. Contact details and other information useful for targeted asks can be used in a wide array of third-party email marketing or newsletter utilities. Although The Raiser’s Edge NXT is cloud-based and features improved built-in digital engagement resources, an organization may appreciate having the flexibility to reach out via other platforms.
Integrating data across platforms makes it easier for staff and volunteers to access important data stored in Blackbaud software. Constituent or donor records from The Raiser’s Edge are useful for drafting fundraising emails on this platform, other email marketing or newsletter services or CRM platforms with industry-leading technology for tracking engagement such as Salesforce for Nonprofits.
Fundraising CRM Data Integration Capabilities
Blackbaud has built an established reputation based on powerful, purpose-built fundraising systems. The ability to export donor data from these platforms can enhance the ability of an organization to target donors in the right ways and at the right times and levels to raise more money for any cause or mission.
Depending on the size and activity level of an organization’s donor base, it may be worthwhile to prioritize automated data importing for Raisers Edge. The capacity to move data automatically, whether on-demand or on a scheduled basis, can free up nonprofit employees, volunteers, and other stakeholders for more meaningful work.
Accounting Dataflow
The Raiser’s Edge originated as educational billing software and remains one of the best record-keeping systems for nonprofits. For a significant investment in software licensing, this software enables organizations to accept, process, and keep track of donations.
Organizations export financial records for operational purposes and the leading integration solutions can help to ensure data ends up where it needs to be and is accurate, current, and complete. Based on an organization’s needs, exports may take place during a short-term transition period to new software or continue over the course of long-term integration.
Data Imports and Exports
Donor data, like financial records, is also useful in programs other than Raiser’s Edge NXT or other Blackbaud offerings. Integration software aims to simplify the process of transferring this type of information on a one-time or ongoing basis. Not-for-profit organizations should seek out a service provider that specializes in integrating the software currently in use to clear the way for faster and more straightforward data transfers.
Integrations can facilitate the transfer of constituent, donor, or supporter information between CRM software suites. As an increasing number of organizations have come to rely on more than one platform for fundraisings, such as Raiser’s Edge NXT and Salesforce for Nonprofits, integrations have become even more important for the tasks discussed above and enhancing the overall quality and usefulness of records kept by not-for-profit organizations.
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